Social Marketing Role in Adopting Social Responsibility

Abstract

This research aims to study the Social marking role in adopting Social responsibility .The findings show that Social marking, as a whole, plays apart in adoption of social responsibility. A total  of  250 Questionnaires were distributed   to  respondents  working at  Al-Sadr  teaching Hospital , in Najaf  province , out of  which 215 forms  that  were properly filled  were used  for analysis . Research data was collected and analyzed through statistical analysis by employing a package of (SPSS). The findings demonstrate that Social marking has a tremendous positive effect in adopting social responsibility. Furthermore , the findings  of the study  will present a significant contribution  to literature through  creating awareness  concerning  this subject  , empower  the study sample  to be enlightened  about social marking role in adopting social responsibility , to pay much more efforts to develop this concept  due to its impact on working individuals ' behavior .

Keywords: Social marketing, Social responsibility, Al-Sadr Teaching Hospital