Female Traders and Time Management: A Case of Traders at the Makola Market, Ghana

Cynthia Gadegbeku, Sampson Ebonyi, Esther Nunoo, Susannah Narkotu, Bernice Sowah


This study was conducted to gain insight into how traders perceive and actually manage time.  Data was collected from 200 traders using a structured interview guide.  Data was hand coded and analyzed using the Statistical Package of Social Sciences (S.P.S.S. Version 18), and presented in form of frequency and percentage distribution tables and graphs. The study revealed 74% of the study sample had varied understanding of the concept of time management. While 50% felt time management was the sensible use of time, 3% indicated it was having proper control of one’s life. Since 59% of respondents spent more than 10 hours at the workplace, to effectively perform their dual role (productive and reproductive roles), most of these traders delegated responsibilities to ensure they had ample time for trading. All respondents’ indicated time management was beneficial.  Eighty (80%) felt it helped increase job performance while 25% explained that it made individuals disciplined. Generally 86% of the study sample exhibited a polychronic attitude towards time management.  Procrastination was the main obstacle hindering effective time management by the study sample.  The major strategy adopted by respondents to effectively manage time was delegation of responsibility. In conclusion, time is a very important resource so traders need to adopt good time management practices to ensure effective management of their businesses. In view of the findings of the study, it is recommended that training be organized for traders to refresh their memory on effective time management.  Relevant stakeholders including the mass media could also be used to achieve this aim. Since the school was identified as the main source of information about time management, their curricula could be further enriched to ensure people turn out as better time mangers.

Keywords: Traders, Time management

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ISSN (Paper)2224-5758 ISSN (Online)2224-896X

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