IT is Enabler of Business in a Turbulent Market Place

Tesfahun Tegegn


Technology is fast becoming available to all, from start-up entrepreneurs to established businesses across all sectors, similarly government and academia. So the potential as a significant game changer cannot be underestimated. However, in this fragile market environment whenever there is change with regards to demand and also preference, whenever the loyalty of the customers is in a position that will undermine the business organization, whenever the by seeing a given business company is skimming the profit due to the uniqueness of the product then it is the time organizations should look for the need for information technology in order to sustain the existing business environment and adopting so as to cope up with the fragility of the environment. Yes, it is true that IT enables the turbulent market to adjust the strategies and act accordingly to even survive let alone to compete and make profit.

DOI: 10.7176/IKM/9-4-05

Publication date: April 30th 2019

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