Factors that Affect the Use of the Online Payment System on E-Commerce (Case Study on Users of Shopee.CO.ID)

Triyani Budyastuti


This study aims to examine the effect of Usefulness, Easy of Use, and E-Commerce Trust on Buying Decisions. The population and samples in this study were 100 respondents who had used shopee.co.id. Data analysis method uses multiple linear regression analysis. The results of this study indicate that there is an influence of Usefulness, Ease of Use, and Trust on User Behavior on shopee.co.id consumers

Keywords: Usefulness, Ease of Use, Trust, User behavior

DOI: 10.7176/IKM/9-5-03

Publication date:May 31st 2019

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ISSN (Paper)2224-5758 ISSN (Online)2224-896X

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