The Impact of Social Media Marketing on the Success of Small-Sized Enterprises in Jordan

Abstract

The present study aimed to explore the impact of using social media as marketing tool on the success of small-sized enterprises in Jordan. The study’s population consists from all the owners of small restaurants located in Jordan, Amman. As for the sample, it consists of (100) owners who are selected from the population. The questionnaire sheds a light on (e-infrastructure, having a social media page, and human resources).It was found that the owners of small restaurants in Jordan have positive attitudes towards using social media as a marketing tool.  It was found that using social media as a marketing tool has a statistically significant impact on the success of small-sized enterprises in Jordan. It was found that having a social media page has a statistically significant impact on the success of small-sized enterprises. It was found that e-infrastructure and human resources don’t have any statistically significant impact on the success of small-sized enterprises. The researcher recommends developing the e-infrastructure in Jordan.

Keywords: E-Marketing, Social Networks, Small-sized enterprises

DOI: 10.7176/IKM/9-6-03

Publication date:June 30^th 2019