CRM and Mobile Applications:An Overview of Mobile CRM Adoption

Rasha Mohammed Alolayan, Asyah Muzahim Al-Kaabi


Purpose - The purpose of this paper is to summarize articles on mobile apps and mCRM to identify important factors affecting their adoption.  Research limitations/implications – The relatively small sample size limits the generalization of the results.

Keywords - mCRM adoption, Mobile technology, Technology Acceptance Model, CRM system, B2B sales, Employee satisfaction, mCRM, Personal performance, System use, E-satisfaction, E-loyalty, Mobile banking, E-trust, Mobile marketing, Technology implementation.

DOI: 10.7176/IKM/10-2-06

Publication date: February 29th 2020

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ISSN (Paper)2224-5758 ISSN (Online)2224-896X

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