The Concept of Change Management in Today’s Business World

Naveed Saif, Nasir Razzaq, Shafiq Ur Rehman, Aziz Javed, Bilal Ahmad


Companies are most likely to be successful in making change work to their advantage are the ones that no longer view change as a discrete event to be managed, but as a constant opportunity to evolve the business. The purpose of this study is to critically evaluate the concept of change management in today’s business world. Focus of the debate should be on existing literature.

Keywords: Change management, Lewin’s change model, business world.

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ISSN (Paper)2224-5758 ISSN (Online)2224-896X

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