Issues on E-Marketing

Abstract

E-Marketing is a function of marketing, It is enevitable for marketing to use technology to carry out its function.   We need to manage the marketing function not with the aid of technology but through technological advances.  Technological advances are double-edged swords: they create and destroy opportunities (Diola, Z. et al 2008).

Quirk resources defines E-Marketing or electronic marketing as the application of marketing principles  and techniques via electronic media and more specifically the Internet.   The terms  e-marketing, internet marketing and online marketing, are  frequently  interchanged, and can often be considered synonymous.  E-marketing is the process  of marketing a brand using the  internet.  It includes  both direct  response marketing and indirect  marketing elements  and uses a range of technologies to help connect businesses to their customers.  By such a definition,  eMarketing encompasses all the activities a business conducts via the worldwide web with the aim of attracting new business, retaining current business and developing its brand identity.  The present paper hoped to study and understand the concept of E-marketing and identify the types of E-marketing.