The Case For Reporting Pro-Active Environmental Initiatives: A Malaysian Experiment On Stakeholder Influence Strategies

Abstract

The purpose of this research is to gain insights on the preferred strategies chosen by variousstakeholder representatives to influence management to either provide/not provide environmentaldisclosures in an experimental setting. A typology of resource relationships and influencestrategies is adapted as a framework to make sense of the views presented by variousstakeholder representative groups. To facilitate a Malaysian experiment, qualitative interviewswith the aid of a hypothetical vignette are conducted to understand how different stakeholdergroups go about seeking what they want from the management. The findings in this exploratorystudy indicate that although the model is useful to understand the influence strategies taken byeach stakeholder group, its effectiveness is tempered by the level of significance placed bythese groups on the environmental initiative and their perception of how the event will affecttheir stake on the firm.  Copyright © www.iiste.org