Corporate Social Performance of Indian FMCG Companies

Abstract

Effective Corporate Social Responsibilities or CSR initiatives shall be taken keeping all thestakeholder’s issues in mind including the legal, ethical, commercial and other expectationssociety has for the business. CSR initiatives in India are now taken by many companies. Especiallyfor the FMCG companies, where the major challenge is reduction of packaging materials,these companies are doing work in the field of Environment, Health care, Education, Communitywelfare, Women's empowerment and Girl Child care. Companies like Hindustan Unileverstarted work on CO2 reduction also. The websites of these companies are providing informationabout their CSR initiatives but are found not updated regularly. For checking their CSRperformance, Karmayog Rating is taken. The rating gives good insight on CSR ratings of majorFMCG companies of India. The method of calculating the rating also discussed. In appendices,India’s top three major FMCGs companies overall CSR initiatives are discussed. Copyright © www.iiste.org