Innovation is a key for sustainability and continuity in the increasingly discontinuous contemporary business landscapes. It enriches a firm’s portfolio of businesses by edifying new innovations’ proliferations as well as modifications and rebirth of the products  almost turning obsolete.

If strategically well managed, innovation can therefore leverage a firm’s continuity, profitability and enormous returns on shareholders’ values. That implies prior and during new innovations’ market introduction and growth, the overall effectiveness of strategic management of innovation is an imperative for necessary configurations and reconfigurations to navigate new innovations through all the turbulence of market complexities.

However, with innovation largely perceived as a scientific process, the integration of strategic management concepts with the process for innovation management as an edifier of new innovations’ successful market introduction and performance is an area that has not yet been widely explored by most of the contemporary scholars.

Innovation & Strategic Management Review (ISRM) therefore seeks to fill this gap by inviting papers reflecting critical thinking on the edifying effects of strategic management on the effectiveness of innovation’s initial process of ideation, conceptualisation and its subsequent market performance, growth and stability in the midst of all uncertainties and discontinuities.