Drivers for Organizational Transformation A Case of Commercial Banks in Kenya

Abstract

Purpose: The study sought to establish the factors that influence organizational transformation in commercial banks in Kenya. The study was guided by the following specific objectives:  To assess the extent to which changing customer preferences affect organizational transformation in the commercial banks in Kenya; To examine the extent to which competition affects organizational transformation in the commercial banks in Kenya; and To evaluate the extent to which technology affects organizational transformation in the commercial banks in Kenya Methods: A case study was used to undertake the current research. The population of interest in this study was all the commercial banks in Kenya, whose number stood at 44 as at 30^th June 2011. A census was considered for the study owing to the fact the all the commercial banks have their offices strategically located within the Nairobi Central Business District and its environs. The study respondents from each of the banks were the heads of corporate planning or the equivalent. The survey method was used to collect data. The questionnaires were pilot tested on six randomly selected respondents before they were administered so as to ensure that the questionnaires were understood in their correct perspective, in order to meet the research objectives. The procedure that was used in collecting data was through distribution of the questionnaires by dropping and picking them from the respondents at their most convenient time that was agreeable to both parties. The data was analyzed by employing descriptive statistics such as percentages. For purposes of presentation, frequency tables, percentages, standard deviations and mean scores were used. Findings: The study findings show that the factors that influence organizational transformations are customer preferences, competition and technological changes.

Keywords: Organizational Transformation; Commercial Banks; Technological Changes; Competition; Changing customer preferences