Adoption of Strategic Management in Medium and Large Manufacturing Companies in Ethiopia

Abstract

Strategic management addresses the question of why some organizations succeed and others fail. While the field of strategic management has developed rapidly, no one has attempted to investigate in the areas of strategic management particularly in manufacturing companies in Ethiopia. Hence, this research explores the adoption of strategic management in medium and large manufacturing companies in Ethiopia and provides insight about adoption of strategic management.  The major finding of this research reveals the adoption of strategic management process, motivation of managers to adopt strategic management process and reasons not to adopt strategic management process in medium and large manufacturing companies in Ethiopia.

Keywords: Strategic management, Strategic management process, Formal strategic planning process