Challenges of Utilizing Agricultural Information Sources by Small Scale Farmers in Nasarawa State, Nigeria

Bello M, C. P. O. Obinne, S. A. Bako


This paper discusses the challenges of utilizing agricultural sources by small-scale farmers in Nasarawa State of Central Nigeria.  Poorly trained extension workers contribute significantly to inadequacy of interpersonal communication strategy which lent cognizance to the use of mass media support in conducting information dissemination to farmers in the area.  It was discovered that mass media strategy in the absence of education, material resources, appropriate infrastructure and technical skills was unlikely to eradicate inaccessibility and ineffective information utilization among rural farming community.  There is need for extension managers to improve both the quality and quantity of their extension personnel through continued staff recruitment and training.

Keywords: Inter-personal channels; mass media, dissemination of information, persuasion, Johari windows, process of communication,

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ISSN (Paper)2224-3208 ISSN (Online)2225-093X

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