Gender Preference and Job Performance: A Case Study of Universities of Peshawar District (KPK) Pakistan

Mohammad Imran Qureshi, Muhammad Amjad Saleem


Employees’ attitude is very important to management because they settle on the actions of workers in the organization. The repeatedly held finding is that “A contented worker is a productive worker”. A contented work force may engender delightful mood within the organization to perform well. Employees perform differently in the scenario of their different demographics. The specific problem addressed in present study was to examine the impact of academicians’ (working in higher education institutions (Universities) of Peshawar) gender along with their designation, length of service, qualifications, marital status, age and sector on their job performance. Data were gathered through structured questionnaire from 218 randomly selected academicians’ strata of public universities and private universities at Peshawar. Regression analysis exposed that there exists collectively as well as individually positive highly correlation and positive significant impact of o Male, younger, highly educated, married academicians on their job performance.

Keywords: Job performance, Demographic factors

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