The Influence of Leader Communication Skills on Employee Performance and Motivation as a Moderating Variable in the Tourism Industry

Abstract

This study aims to examine and analyze the influence of leader communication skills on employee performance and motivation as a moderating variable in the tourism industry. The population of the study is the Travel & Travel Services Bureau Company in Makassar incorporated in ASITA and the sampling process is conducted by giving equal opportunity to every member of the population to become a sample member. In the questionnaire there are a number of questions that must be answered by the respondent in accordance with the things he knows. It is therefore necessary to analyze items with Structural Equation Modeling (SEM). In it tested the validity and reliability. Validity is how much accuracy and accuracy of a measuring instrument (variable) in performing the measuring function. The research findings show that the direct influence of leader's communication ability on performance shows insignificant influence. Meanwhile, the indirect influence of the leader's communication ability on performance moderated by motivation shows a positive and significant impact.

Keywords: Leader communication Skills, Employee Performance, Motivation, Tourism Industry