Effect of Common Diseases Prevention Campaign on behavior

Abstract

This project was focused on creating awareness about the importance of Lab test to the public. This project will help doctors, healthcare professionals and patients. The aim of this study was to analyze the blood screening habit of people and design some creative campaign to develop the sense of self examination and regular health checkup. Regular health exams and tests can help find problems before they start. They also can help find problems early, when your chances for treatment and cure are better. By getting the right health services, screenings, and treatments, you are taking steps that help your chances for living a longer, healthier life. Your age, health and family history, lifestyle choices (i.e. what you eat, how active you are, whether you smoke), and other important factors impact what and how often you need healthcare.

The study carried out regarding this project was based in Lahore and I studied audience of both genders and of ages between 25 to 60. The current study expands on that evaluation in a variety of diagnostic settings and patient populations, at government hospitals. The samples included routine diagnostic blood samples and blood donation samples. We have also come to know a large number of samples were having serious diseases related to liver, kidney and heart etc.

In this project I prepared a campaign which created awareness through different unconventional methods. I studied the day to day routine of a common man and made several art works for the normal things which a person is using in daily life.

I made the following items with creatives of human organs which could be exposed to a disease.

• An ordinary table cut in the shape of human organ
• A mirror with internal body part like heart and liver placed in their respective position
• A backlight poster of similar creatives
• A t-shirt showing the positions of the internal body parts

Many researches and awareness programs have been conducted before. So, I have tried to come up with some of innovative ways to communicate information. This campaign will focus on using the internal organs creatives to make people familiar to the most common diseases.

Keywords: Awareness, Importance of Lab test, Blood screening habit, Regular health checkup, Common diseases