The Perception of Islamic Banking by Chinese Descendants in Bagansiapiapi

Abstract

This study aims to analyze the factors that influence non-Muslims to become customers in Islamic banking in Bagansiapiapi.Bagansiapiapi is the capital of Rokan Hilir district in Riau Province. Bagansiapiapi is an area with a population structure dominated by residents of Chinese descent. With unique social and cultural and economic issues in Bagansiapiapi, it is interesting to know how people's perceptions of Chinese descent towards Islamic banking are based on Islamic teachings.The results of the study showed that the Bagansiapiapi community's perception of Islamic banks from the cognitive aspect showed that the respondents' knowledge of Islamic banks was 69.5%. Whereas from the effective aspect amounted to 65.2% which indicates the respondents like Islamic banks. The conative aspect is 49.2% which shows respondents choose Islamic banks. The Bagansiapiapi community's perception of interest in Islamic banks is 51.4%, this shows that they have an interest in using Islamic banks.

Keywords: Promotion, Bank Reputation, Location, Product, Islamic Bank