Survivalist Women Entrepreneur’s Motivation and the Hurdles to Succeed in Ethiopia

Abstract

This review was intended to ascertain how the pulling/pushing factors either motivated/ enforced women to start survival oriented businesses are the hurdles impeding women entrepreneurs to remain within poverty trap. To realize this objective the study has tried to envisage both empirical and theoretical studies. Thus, the review found entrepreneurs’ education, multiple responsibilities, credit, government policy, networks, and businesses women preferred to do either inspired or forced women engage in survivalist small businesses were also forces inhibit growth. Moreover, survival oriented businesses were a vicious circle keeping women to remain at similar level of income and business size. Therefore, the government should deploy gender sensitive strategies, promote linkage with small and medium scale businesses, introduce responsive financial institutions and training centered for supporting survival oriented businesses to foster women entrepreneurs.

Keywords: - Entrepreneurship hurdles, Motivation, Survivalists, Women entrepreneurs