Cultural and Creative Industries: Is the ‘Giant of Africa’ Relevant in the Global Sphere?

Abstract

Globalization is now linked to economic advancement; the position of Nigeria in this regard through the creative and cultural industries is not in doubt. This paper attempted to create awareness on the place of Nigeria in the global creative and cultural industries. It is of the essence to create consciousness in this neglected area by the government and entrepreneurs alike, hence the contributions in these sectors of economic development of the country go unrecognized. Thus, this paper did a study of the position of Nigeria music and film industries in the planetary space and contributions to the national economy. It was observed that Nigeria occupies an enviable location in the global index in these areas, though there are no clear policies in these lucrative fields. Regardless of the neglect, the creative and cultural industries have managed to fill a position in the world through the individual persistence of the practitioners. This study created awareness on the carelessness of that sector and the need for all to pay attention to enable Nigeria to sustain her position in this ever-expanding and lucrative sector.

Keywords: Globalization; entrepreneurs; cultural creative industries

DOI: 10.7176/JCSD/63-06

Publication date: February 28^th 2021