Gender Sensitivity and the Objectification of Females in Pop Nigerian Music Videos

Abstract

This paper assessed existing Nigerian Music Videos for female sexual objectification. Its intent was to discover if and how Nigerian pop music videos objectify the female gender, evaluate the effect of objectification on Nigerian females and to proffer solutions (if necessary) from the perspective of content creators (music video makers) to better the case of female objectification and presentation of gender sensitive issues in Nigerian Entertainment Media while maintaining a positive image of the country and females within Nigeria. Adopting content analysis as a preliminary measure for perusing pop music videos within a time frame, it took a deep dive into assessing pop Nigeria music videos for instances of female objectification and then questions female audiences on the influences these portrayals could possibly have on them. Findings revealed a concerning height of female objectification and influences which calls for attention towards issues surrounding female representation in music videos and the impact it is having on females in Nigeria.

Keywords: Female objectification, gender sensitivity, objectification of females in music videos, females in media, Nigerian music videos

DOI: 10.7176/JCSD/64-03

Publication date:May 31^st 2021