The Role of Indigenous Films in Preserving Nigerian Culture: Analysis of Efunsetan Aniwura

Abstract

Film is a powerful medium that can be used in transmitting different ideologies and preserving cultural values. In the western world, films have been used to strategically positioning foreign culture and selling it subtly on a global scale to other nations who eventually adopt western cultural values. This research investigates the role of film as a medium of preserving and promoting the appreciation of the Nigerian culture locally and globally through the exploration of historical events and local cultures. The methodological framework adopts a qualitative approach, using content analysis in investigating the film, Efunsetan Aniwura. Findings from this research show that films are an effective medium for preserving and transmitting cultural values. It is necessary for the government and stakeholders of the Nigerian film industry to continuously partner in creating and promoting content that educates locals and foreigners about Nigerian culture for the sake of cultural appreciation and posterity.

Keywords: Nigerian culture, Indigenous films, Yoruba culture, Efunsetan Aniwura

DOI: 10.7176/JCSD/65-03

Publication date:July 31^st 2021