Exploring Cultural Expression's Effectiveness in Nigerian Tourist Destinations for Enhanced User Experience

Abstract

Nigeria's cultural assets have made it a prominent tourism landmark in Africa. Cultural tourism has become a thriving sector, with creative industries leveraging cultural expressions to promote tourist destinations. However, many destinations face challenges in effectively packaging culture into tangible products and integrating it into architecture to enhance tourist satisfaction. This research explores the effectiveness of cultural expression in enriching user experiences and identifies various approaches to expressing and commodifying culture to attract tourists. The study employs both qualitative and quantitative research methodologies, using case studies and questionnaires to gather and analyze information. The findings demonstrate that cultural expression significantly contributes to user satisfaction and the preservation of cultural assets in tourist centers. Prioritizing the cultural needs of tourists is crucial for tourist destinations to attract visitors and provide exceptional experiences, fostering consistent growth and development. Recommendations for the tourism industry include understanding and meeting the cultural preferences of tourists, creating an environment that appeals to visitors and ensures their continued engagement, ultimately contributing to the sustainable progress and prosperity of tourist destinations.

Keywords: Cultural Assets, Cultural Expression, Exploration, Nigerian Tourists’ Destinations, User experience

DOI: 10.7176/JCSD/71-04

Publication date:July 31^st 2023