A Study on Follow-Up on Seeking Sponsorship from Financial Institutions, Unions and Associations on Campus for the Building of the UCC Chaplaincy Multi-Purpose Worship Centre (6000-Capacity)

Abstract

This follow-up report provides a comprehensive analysis of the institutional responses to a sponsorship drive for the construction of a 6,000-capacity Worship Centre at the University of Cape Coast (UCC). Qualitative and quantitative approaches were used in the study. The follow-up with targeted financial institutions and campus unions revealed critical challenges, characterized by a near lack of recall or awareness of the initial proposal, indicating a systemic breakdown in internal mail handling and correspondence tracking. Beyond this operational shortfall, the study identifies a fundamental strategic misalignment between the project's religious nature and the stringent, quantifiable criteria of modern corporate sponsorship frameworks. Financial institutions, guided by ESG principles and stringent regulatory compliance, prioritize initiatives offering measurable, inclusive, and brand-safe returns, creating a significant barrier for a faith-based infrastructure project perceived as high-risk and difficult to quantify. Despite these challenges, the findings indicate a potential pathway for future support. Some unions expressed a willingness to reconsider the proposal pending improved financial circumstances, suggesting the door for engagement is not entirely closed. The report concludes that success hinges on a fundamental strategic reframing of the proposal. Recommendations include overhauling communication protocols to ensure traceability and direct engagement, meticulously targeting institutions with compatible CSR pillars, and, most critically, repositioning the Worship Centre’s value proposition to emphasize its tangible contributions to student development, mental wellness, and interfaith harmony—outcomes that align with national development goals and corporate ESG metrics. Diversifying the funding strategy to aggressively include internal stakeholders like the SRC, GRASAG, and alumni associations is also proposed as a vital step toward making this essential campus facility a reality.

Keywords: Chaplaincy committee, financial institutions, associations, unions, sponsorship

DOI: 10.7176/JCSD/76-01

Publication date: June 30^th 2026