The Influence of Organization Factor on E-service Adoption: The Case of Cambodia

Abstract

Background: The diffusion of ICT has made the researchers or scholars in the field of e-government continue to find out the problems of pay attention on the government barriers to successfully implement it implement in public services in the both developed and developing countries. It is the important title for the top management leader in the public organization to reexamine and improve e-service for users. This paper is to illustrate examined factors of e-service adoption in public sector in Cambodia.

Method: Challenging factors which were proposed for as model of e-service adoption in study are the Top Management Support (TMS), and ICT skill (ICT-skill). 500 respondents who were civil servants (service providers) and general citizens (service recipients) participated in this study. The correlations and regression methods were employed in the IBM SPSS v.20.  The study employed both online and face to face survey by which the determinants were examined in SPSS. The questionnaires were focused on the General Department of Tax (GDT) the Ministry of Commerce (MC), and the Ministry of Public Work and Transportation (MPWT).

Results: The majority of responses of participants were indicated that the determinants have the result as the following; TMS has strong direct effect and indirect effect to e-service adoption as H1 and H2. ICT-skill has strong direct effect on e-service adoption as H3. TMS has measure value as b = .560, t = 16.20, P = .000 < 0.01 in direct effect influence on e-SA, and ICT-skill has measure value as b = .831, t = 33.37, P = .000 < 0.01 in direct effect influence e-SA. The TMS value of indirect effect influence on e-SA is b = .383, t = 11.06, P = .000 < 0.01

Conclusion: Regarding to rule of significant, it is seen that all determinants are the strongly predicting predicted variable which is highest strongly positive influenced on the e-service adoption (E-SA). All the hypotheses are confirmed by Pearson’s correlation and Linear Regression test.

Keywords: Top management Support, ICT-skill, e-Service Adoption

DOI: 10.7176/JETP/9-1-04