Analysis of Beef Marketing in Oshimili South Local Government Area, Delta State, Nigeria

Abstract

This study examined the marketing of beef in Oshimili South Local Government Area of Delta State. The specific objectives of this study were to: describe the socio economic characteristics of beef marketers, determine the profitability of beef marketing in the study area, examine the factors affecting marketing margin of beef. Twenty (20) sellers were randomly selected from each of the five markets randomly composed in Oshimili South local government area of Delta State. The markets selected were Ogbeogonogo, Cable point, Okwe. Abraka, and Oko. Well-structured and validated questionnaires were administrated to get information from beef sellers. Descriptive statistics was used to analyze the social economic characteristics of beef marketers in the various markets; the profit function (estimated by gross margin since fixed cost was negligible)  was used to determine the profitability of beef market and regression analysis was used to determine the factors affecting marketing margin of beef. The results showed that the marking of beef in the area was profitable. The result further showed that cost of purchase, cost of transportation, packaging and middlemen profit had significant effects on marketing margin of beef in the study area. From the findings, it is recommended among others, that government should site more abattoirs close to major beef markets to reduce transportation cost and consumer price.

Keywords: Beef marketing, Profitability, Profit function, marketing margin, Oshimili South,