The Economic Performance of Ethiopian Alcohol and Liquor Industry: With Reference to National Alcohol and Liquor Factory

Abstract

Though improving the industrial sector has been a major focus for many developing countries including Ethiopia, satisfying studies have not conducted on the sector. This paper tried to evaluate the economic performance of alcohol and liquor factory with particular reference to National Alcohol and Liquor factory in terms of productivity, profitability, capacity utilization, marketing and the socio-economic contribution of the factory. The study used the descriptive method of data presentation and the main data source of the study was the published and unpublished document of the factory from the period 2011 to 2018. The findings show that the whole productivities, measured by total factor productivity index was almost stagnating in each production year of the study considers. Regarding market performance, the study found out that the factory promoted modern marketing strategy and it became beneficiary from the strategic location since it touches every part of the country through its product. Generally, the result of the study shows that even though the performance of the factory was increasing over the year under consideration, there is still a better way of increasing the performance of the factory. The study recommends for efficient utilization of the existing resource, technological advancement, managerial efficiency and incentives from the concerned body of the government.

Keywords: Industry, performance, evaluation, utilization, Ethiopia.

DOI: 10.7176/JPID/48-02