The Effect of Market Analysis on the Entry of Business Organizations to Enter Strategic Alliances: the case of the Textile Industries Sector Aleppo City in Syria

Abstract

This research aims to tackle the readiness of the business organizations in the textile industries sector in Aleppo city towards entering the strategic alliances. It also aims to measure the effect of market analysis from the companions on the tendency of business organizations in the textile industries sector in Aleppo city towards entering strategic alliances. The results of statistic analysis show that there is a statistically significant effect of market analysis from the companions on the tendency of business organizations towards entering strategic alliances.

Key words: Strategic Alliances, Tendency, Market Analysis

DOI: 10.7176/JSTR/6-05-03