Stated Preference Modeling for a Preferred Transportation Mode

Abstract

This paper contains econometric analysis of commuters’ behaviour with regards to their choice between different transportation modes (car and bus) in traveling to Accra central. Using the data collected from an experimental survey, a binary logit model and its marginal effects was estimated. The magnitude of estimates generally indicates that bus users highly value attributes such as price and habit. However, the level of noise, comfort, and time (morning trips) will result in a disutility of public transport choice.

Keywords: Commuters, discrete choice model, mode choice, public transport, stated preference