Modeling Mode Choice in Passenger Transport with Discrete Choice Experiment

Abstract

This article employs a discrete choice experiment technique to assess commuters’ attitude when they have an option of choosing a commercial vehicle from Nkrumah-Circle in Accra. This procedure with the binary probit in STATA permits the identification of the choice alternatives defining the experiment by capturing the choices of a user sample. By using the data collected from an experimental survey, a probit model was calibrated and segmented according to trip purposes; commuting and non-commuting trips. The magnitude of estimates generally indicates that commuters highly value travel safety, travel distance comfort, less waiting time, and commercial vehicles with good appearance. However, generally, an increase in transport fare will result in a disutility of commercial vehicle choice.

Keywords: Commercial vehicle, commuters, discrete choice experiment, public transport