Mass Society, Mass Culture and Mass Communication Steps towards Defining the Concept of Mass

Abstract

Communication has been perceived as a vital tool in causing social change and its main characteristics is dynamism in the society. Communication is replete with how share ideas, opinions, knowledge and influence individual attitudes and behaviour in the past. This study among others takes a wholistic perspective into these tripartite concepts such as mass society, mass culture and communication. Also, this paper takes an overview of the origin of mass and its changes by French German and American sociologists in the early mid-1930s. It examines the ideological and analytic connotations of mass in capturing the most general and specific effects of mass communication on the society.

Keywords: Mass, Society, Culture, Communication, Tripatite.