Mass Media, Communication and Globalization with the Perspective of 21st Century

Ghulam Shabir, Ghulam Safdar, Tanzeela Jamil, Sumaira Bano


This paper aims to explain the role of three factors i.e. mass media, communication and globalization in the twenty first century where the concept of mass society has become possible. The question is that how these three are interlinked and how they affect each other in present era.  The integration of communication technologies have wired the globe in this way that the individual lives in an omnipresent condition. The information age is dominating every sphere of life as homogenization of heterogeneous societies of the world is evolving over time and international boundaries are removed by the electronic highways. Developed countries with modern technological instruments and resources are applying their methods to modernize the rest of the world that are depended on developed countries. The competition has been started between different societies of the world due to these three factors which needs to be overlooked that has created the unrest in the world through information revolution.

Keywords: Mass media, communication, globalization, twenty-first century, information age, homogenization.

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ISSN (Paper)2224-3267 ISSN (Online)2224-3275

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