Audience Perception of Foreign Music within Indigenous Radio Programmes among Listeners in Lagos, Nigeria

Abstract

Music is the life blood of every radio station. Ordinarily, the listeners should be the focus of every radio programme and their perception should influence radio station programming. However, the continuous use of foreign music in indigenous programming points to a contrary indication. This situation is today a source of concern to culture activists and debates among academics. This study therefore examined how audience perceive the use of foreign music within local radio programmes. To do this, the study adopted the quantitative research method with survey design. A sample of 200 respondents was taken from Lagos metropolis and a specially designed questionnaire was administered on 20 radio presenters purposively selected. Specifically, the study attempted to answer four research questions and the findings revealed that many radio listeners prefer local music, and viewed the act of playing foreign music as unpatriotic and a way of killing local culture. The paper concludes that a continuous airplay of foreign music within local programmes will debase indigenous culture and existence of a nation.

Keywords: foreign music, perception, cultural imperialism, Indigenous programmes