Digital Health Technologies and Implications for Developing Country Media and Health Communication

Abstract

This article examines the relationship that exists among the media, the development of digital health technologies, and the implications of the trend on Africa. Reviewing four articles published on digital health technology-related issues, it is found that media, particularly social media which complement conventional media, tend to be influential in the aspect of digital health. The social communication devices such as mobile phones and tablets PCs enable social networks to promote healthcare through platforms for interaction. Similarly, mobile applications help in offering other medical services. The conventional media hence appear to be useful mainly in creating awareness about such developments. This trend however, is found to be of implication to Africa, particularly Nigeria where the level of development in technology is still low and conventional media coverage of digital health technology appears to be a new ground. Thus, this article recommends to journalists and social media users to intensify the promotion of digital health to enable both health providers and the public harness the potentials of these technologies.

Keywords: Digital health technologies, social media, conventional media, e-Health, mHealth