Journalism, like other professions, has direct impact on the citizenry and the society at large. Practitioners are expected to be guided by a code of conduct which members are expected to comply with strictly, and to be enforced by a body acceptable to all the stakeholders. However, journalism practice in Nigeria has raised a lot of questions as to the proprietary of referring to it as a profession. The loose definition of the criteria for membership has made the profession an all-comers-affair. Also, the absence of a prescribed qualifying test has made it difficult to moderate the standard of journalism practice in Nigeria. To restore credibility to the profession, the gap between school curricula and journalism practice must be bridged. A revisit to the existing code of conduct to explicitly state those who can practice journalism in Nigeria is necessary. Also, an acceptable remuneration package comparable with other professions must be worked out.

Key words: journalism, professionalism, new media, professional norms

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