International Broadcasting as a Tool of International Diplomacy

Abstract

This paper focused on international broadcasting as a tool of international diplomacy. The study used descriptive analysis and source material from existing secondary sources.  It is discovered that old and new entrants into international broadcasting are using it as tool of international diplomacy in the following ways: as image enhancer, propaganda, cultural transmission, protection of former colonies, information channels to nationals in Diaspora and others. The paper recommended that diplomacy in 21^st century should be improved upon in Nigeria by upgrading the nation’s satellite communication system.

Keywords: Diplomacy, Tool, International Broadcasting and Culture