New Technologies ‘Challenges and Successes’: Implication on the Indigenous Mass Media

Abstract

The media of communication as a result of Information and Communication Technology [ICTs] has liberalizing access to media products across the nations of the world. It is the process of internationalization of the mass media, such that media products of a nation are received by citizens of other nations on the globe even without the approval of or control by their governments. The satellite and the Internet have brought this to reality. These worrisome issues provoke the United Nations Educational Scientific and Cultural Organization [UNESCO] to inaugurate the McBride commission to study “the question of how to maintain national and cultural values [or sovereignty] in the face of rapid globalization of mass media. In sprite of the merits associated with Information Technology [IT], it is disheartening to see that there is a widening gap and disparity of information flow between developed nations and developing countries of which Nigeria is among. Based on this, the study adopted survey design and employs qualitative and quantitative research method. Research instrument used were a structured questionnaire, [a five-point Likert scale] and an interview method.  Purposive sampling technique was used based on specific characteristics and qualities peculiar to AIT station.  The raw data were presented and analyzed using simple percentages. The data was collected through two procedures: the primary and secondary sources.  The hypothesis was tested using Pearson’s Product Moment Correlation [PPMC] at a value of 0.84.