Communication Strategies for Developing Drug Free Society: A Case Study of Bahawalpur, Pakistan

Abstract

Drug is sweet poison that attracts individuals as excitement. Individuals use drug as fun but regular usage make them addicted. The current research study aimed to explore the communication strategies to make drug free society. The study was based on survey method and population area was Bahawalpur with the sample size of 200 respondents. Furthermore, present research study conducted under the light of Social Learning Theory. The study concluded that bad company of friends, broken families, unemployment are major causes of drug addiction. In term of communication strategies, study concluded that media and government and media is playing important role to control drug addiction especially local level strategies are more effective. Furthermore study concluded that local administration should take strict action against drug suppliers and educational institutes can play important role to aware youth about the dangerous of drug and can make drug free society.

Keywords: Communication strategies, Awareness, Drug addiction, Media, Government Policies.