(Re)Positioning The Social Responsibility Theory in Defense of Vernacular Mass Media in Kenya: Going Forward

Abstract

In order to objectively understand the nature and the role of media in peace and conflict management, it is important to understand the various ways through which the media influences conflict and conflict management. Howard (2015) points out that majority of scholars and researchers have concentrated on the role of media in economic, social and political issues affecting states with little attention being given to conflicts. Further, he posits that media impact on conflict management is an emerging area that has been under studied due to lack of multidisciplinary models and concepts that would view the media’s role from the realm of peace and conflict.