Social Media Perception in Pakistan

Abstract

This article explores social media in Pakistan. It highlights various ways in which Pakistan’s social media can be described as a communication tools.This article also discusses that why social media can not bring presently a big change in Pakistani society. One reason is that Pakistan’s taditional media already serving this role.It has beocme known that there are various risks posed by social media that affect Pakistani society include idiological division and becoming a safe abode for extremist online communication network. Secondly, absence of regulations are producing unethical contents.However, West can play an important role in reducing these risks by sponsoring projects that produce guidelines for fitness of contents and the promotion of tolerance for online communication. Also, Donors can provide assistance for techincal capcity by means of funding for broadband exapnsion and research on social media.