Impact of Social Media on the Success of Technological Entrepreneurial Ventures

Abstract

Business methods and practices have changed due to development in the technology. The tools of technology have brought a paradigm shift in the business techniques. Social media has now become a significant factor for the entrepreneurs. Social media is the vital dependency factor of entrepreneurial growth and development. The paper discusses the impact of Social Media on the success of technological entrepreneurial ventures in Pakistan. The sample of research includes the entrepreneurial ventures of software industry in Pakistan. The research purpose is to study the impact of social media practices of marketing, branding, networking and communication on the business success. Questionnaire based study is carried out to collect the data from software entrepreneurial ventures to test the hypothesis of research. Statistical analysis is performed on the data to study the association between success and social media. The results show that strong impact of social media is found on the success of entrepreneurial ventures. The strongest significant relationship is found between social media communication and networking with the technological entrepreneurial growth and success.

Keywords: Technology Entrepreneurship, Social Media, Entrepreneurial Success, Social Media Practices, Technological Entrepreneurial Ventures