Social Media Interaction’s Sway on Customer and Brand Relationship Management: An Empirical Investigation of Huawei Technologies Marketing Strategy

Abstract

Social media is a powerful weapon of 21^st century. Customers are using this weapon to get full money back advantages from the brands. A brand also needs to understand the social media interaction and also use it as an opportunity. Now a days different brands are using social media platform for the advertisement of their products and services. Huawei Technologies being studied in this paper is one of that organization which not only comprehend the SMI but also take the full advantage of it. Most of the Huawei brand products are now launched on the social media platforms. Huawei Mate 10 is one of that products. In this paper the impact of SMI on customer relationship management and on brand management has been studied. It has been found that customers find it easier to share their thoughts on social media and their experiences as well. This help the brand to understand the customer’s perception and to meet them which ultimately leads to brand management.

Keywords: Social Media Interation (SMI). Brand Management, Customer Relationship, Customers Relationship Management, Brand Equity