New Media and Mass Communication
Impact of TV Advertisement on the Life Style of Pakistani Youth: A Case Study of Sindh Province
Abstract
The aim of the study was to find Television advertisement impacts on the Pakistani youth in the changing of lifestyle in our society. The study was conducted in the Higher education instaurations. In the research there are main factors which are habits, moral, attitude, values and taste. The population of study was 200 respondents takefrom whole Sindh on the random base. The result of study shows that, male and female respondents point out impact of changing lifestyle through the televisions advertisement on the youth in the harmony with their behavior, manner, flavor and ethicalprinciples.
Keywords: impact, lifestyle, TV, early life, announcement.
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ISSN (Paper)2224-3267 ISSN (Online)2224-3275
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