The Impact of New Media on Television Broadcasting: A Case Study of Congolese National Television Radio (RTNC)

Abstract

The study is an investigation into the impact of New Media on television broadcasting a case study of National Congolese Radio Television, (RTNC). It is evident that more journalists are now using new media such as social media to receive and updates news items. Journalists are now relying on Twitter and Facebook to gather news instead of going out in the field to collect new information. The power of the internet has revolutionized journalism. New media which refers to gathering of information and communicating in groups has made more journalists to obtain information about government from the new media because it is impossible to gather all the news themselves in the field. The medium has permitted people to express themselves through blogs, websites, pictures, and other user-generated media. The study argued that the new technology in Congo has both advantages and disadvantages. The study sought to find out the structural and organizational consequence of the new media on television broadcasting as well as to establish its scope. This research used the quantitative research design to conduct its study and was supported by a questionnaire. Purposive sampling aimed at including journalists working in Television Broadcasting (RTNC ). The study therefore analyses the advantages and disadvantages of the new media pitted against traditional forms of media such newspapers.

Keywords: New media, Television Broadcasting, Television, Congolese National Television Radio