Citizen Journalism in Crisis Communication: Lessons from Kenyatta National Hospital, Kenya

Abstract

The study is concerned with the recurrent crises at Kenyatta National Hospital (KNH) in Nairobi Kenya. KNH has faced three crises in a span of less than three months at the facility between January 2018 and March 2018. The purpose of this paper is to examine the role that citizen journalism played in reporting the crises, secondly the reaction by KNH management in reducing the impact of crises. The paper also explores how to strategically deal with multiple crises affecting an organization in short duration of time by considering citizen journalism impact on the same.

Keywords: Citizen Journalism, Crisis communication, Crises