Attitudes of Kuwaiti Youth Towards Commercial Advertisements: a Field Study on the Students of Kuwait University

Abstract

This study was based on the analytical survey method. The study was applied to a sample of 1149 Kuwaiti young males who were randomly selected. The study concluded:Social media was the most popular by 86.5%; and 47.8% of respondents showed interest in advertisements. The Internet ranked first in following up advertisements by 84.4%, followed by mobile phones which ranked second by 77.5%;The motive of recognition of what is new was ranked first by 60.9%, and the impact of advertisement came high by 42%. As for the behavioral effects, the item of retention and repetition of advertisement (music lyrics) ranked first by 44.2%.

Keywords: Advertising- Youth - Kuwait - Purchasing - Social media