Nollywood: A Viable Vehicle of Public Diplomacy in Nigeria

Abstract

This paper explores the Nollywood as a viable vehicle for projecting the Nigeria’s national image in the international community. National image remains a crucial and indispensable variable in any nation’s quest for survival. Consequently, a developing country has to invest both human and economic resources towards building and enhancing a favourable and positive international image. Hence, the aim of the paper is to examine how Nollywood which has carved a niche for itself internationally has been able to achieve significant public diplomacy. The paper concludes by making necessary suggestions for the purpose of rapid and dramatic image redemption through cultural diplomacy.

Keywords: Nollywood, diplomacy, culture, image, films.