Competence Level in the Use of Social Media by Urban Poultry Farmers in Ikorodu LGA, Lagos State, Nigeria

Abstract

This study examined the level of competence in the use of social media by urban poultry farmers in Ikorodu LGA, Lagos State, Nigeria. Purposive sampling technique was used to select communities in Ikorodu LGA that had high predominance of poultry farmers. A structured questionnaire was used for data collection, with a target audience of 120 poultry farmers. Objectives were analyzed using simple descriptive statistics such as such as frequency counts, percentages, mean statistics and standard deviation while the hypotheses were tested using the logit and multiple regressions. Results showed; Facebook ( = 3.75), WhatsApp ( = 2.57) and Google ( = 2.35) as preferred social media. Majority had high competence in the use of Facebook ( = 3.75), WhatsApp ( = 3.44) and Google ( = 3.25) but had low level of competence in Pinterest ( = 0.58), Slideshare ( = 0.82) and Academia ( = 0.85). Major information sourced from social media were daily routine management and general housing information. Farm status ( = -2.57), farm experience ( = 2.50) and stock size ( = 2.71) were significant at 1% with level of competence using social media. preferred sources of social media were Facebook, Whatsapp and Google which will help in effective information dissemination to the poultry farmers in the study area.

Keywords: Competence, Poultry Farmers, Social media, Urban

DOI: 10.7176/NMMC/81-03

Publication date:June 30^th 2019