Competence Level in the Use of Social Media by Urban Poultry Farmers in Ikorodu LGA, Lagos State, Nigeria

C. O. Michael, F. E. Esene, S. E. Okundaye


This study examined the level of competence in the use of social media by urban poultry farmers in Ikorodu LGA, Lagos State, Nigeria. Purposive sampling technique was used to select communities in Ikorodu LGA that had high predominance of poultry farmers. A structured questionnaire was used for data collection, with a target audience of 120 poultry farmers. Objectives were analyzed using simple descriptive statistics such as such as frequency counts, percentages, mean statistics and standard deviation while the hypotheses were tested using the logit and multiple regressions. Results showed; Facebook ( = 3.75), WhatsApp ( = 2.57) and Google ( = 2.35) as preferred social media. Majority had high competence in the use of Facebook ( = 3.75), WhatsApp ( = 3.44) and Google ( = 3.25) but had low level of competence in Pinterest ( = 0.58), Slideshare ( = 0.82) and Academia ( = 0.85). Major information sourced from social media were daily routine management and general housing information. Farm status ( = -2.57), farm experience ( = 2.50) and stock size ( = 2.71) were significant at 1% with level of competence using social media. preferred sources of social media were Facebook, Whatsapp and Google which will help in effective information dissemination to the poultry farmers in the study area.

Keywords: Competence, Poultry Farmers, Social media, Urban

DOI: 10.7176/NMMC/81-03

Publication date:June 30th 2019

Full Text: PDF
Download the IISTE publication guideline!

To list your conference here. Please contact the administrator of this platform.

Paper submission email:

ISSN (Paper)2224-3267 ISSN (Online)2224-3275

Please add our address "" into your email contact list.

This journal follows ISO 9001 management standard and licensed under a Creative Commons Attribution 3.0 License.

Copyright ©