Semiotic Storytelling in Advertising: An Analysis of Four Indomie Noodles Advertisements

Adeniji, Julianah Bolade, Olalere, Samuel Aderemi

Abstract


Advertising is around us. We are surrounded daily by adverts, which aim at changing a consumer’s behaviour. These adverts are embedded with several meanings. This article will discuss semiotics and the types of sign images used in advertising, which are icons, indexical and symbolic. Furthermore, semiotics in advertising is discussed. This article aims to explain how advertising semiotics uses societal ideology and creates meaning behind images. Consequently, four indomie noodles adverts are decoded to illustrate the application of semiotics in advertising.

Keywords: Advertising, Semiotics, Storytelling

DOI: 10.7176/NMMC/81-06

Publication date:June 30th 2019


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ISSN (Paper)2224-3267 ISSN (Online)2224-3275

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