Exploring the development of localization of county image construction in Anhui Province under the perspective of media fusion

Abstract

The research is financed by Social Science Project of Anhui Provincial Education Department - Key Project- SK2021A0015.

Abstract

With the unprecedented attention paid to the construction of county-level integrated media centres, the importance of building and disseminating the image of counties has been overlooked. This paper focuses on the practice of county-level integrated media centres in Anhui Province, and explores the development of localised county image construction in the context of media fusion, so as to help county-level integrated media centres effectively integrate into the ecological cycle of county development and further improve the communication and marketing of county images.

Keywords: county image building, county integrated media centre, media image

DOI: 10.7176/NMMC/104-09

Publication date: June 30^th 2023